ST. LUCIA
The Saint Lucia Tourist Board aims to increase visibility via collaborations with British Airways, JetBlue and Sandals.
Saint Lucia and British Airways have partnered to showcase the beauty and adventure that abounds in Simply Beautiful Saint Lucia.
An advertisement has been developed as part of their Caribbean Campaign to promote the various islands of the Caribbean and what makes each of them unique. The television ad will be promoted online and in-flight.
Meanwhile, to coincide with the recently-announced JetBlue Mint service to Saint Lucia this November, the Saint Lucia Tourist Board (SLTB) led a luxury tour targeting the top luxury producers in New York and southern Connecticut. With a combination of hosted lunches and dinners, the luxury elements of Saint Lucia were highlighted along with the announcement. The SLTB outreach yielded 35 agencies and 125 agents. Partners supporting the tour included Anse Chastanet, Jade Mountain, Windjammer Landing, Sugar Beach, Ladera, Cap Maison, Calabash, Sunswept and Sandals Resorts. Supporting wholesale partners were Travel Impressions, Classic Vacations and Island Destinations.
The SLTB also supported Sandals Resorts as they hosted the month’s meeting of the NY ASTA Chapter in Manhattan New York. Sixty agents were present. Sandals highlighted their specials and new destination events portal. The SLTB supported the brand with a destination update presentation to ASTA members.
An advertisement has been developed as part of their Caribbean Campaign to promote the various islands of the Caribbean and what makes each of them unique. The television ad will be promoted online and in-flight.
Meanwhile, to coincide with the recently-announced JetBlue Mint service to Saint Lucia this November, the Saint Lucia Tourist Board (SLTB) led a luxury tour targeting the top luxury producers in New York and southern Connecticut. With a combination of hosted lunches and dinners, the luxury elements of Saint Lucia were highlighted along with the announcement. The SLTB outreach yielded 35 agencies and 125 agents. Partners supporting the tour included Anse Chastanet, Jade Mountain, Windjammer Landing, Sugar Beach, Ladera, Cap Maison, Calabash, Sunswept and Sandals Resorts. Supporting wholesale partners were Travel Impressions, Classic Vacations and Island Destinations.
The SLTB also supported Sandals Resorts as they hosted the month’s meeting of the NY ASTA Chapter in Manhattan New York. Sixty agents were present. Sandals highlighted their specials and new destination events portal. The SLTB supported the brand with a destination update presentation to ASTA members.
