Trinidadian Author Anthony Phills writes Branding Book about baseball legend Barry Bonds.
Trinidad born author and Award winning designer Anthony Phills provides a new look at the career of baseball legend, Barry Bonds. Designing for the Home Run King is a story about baseball, but it is also an inside look at the importance of design in building a brand.
Los Angeles, CA—Barry Bonds, winner of 7 MLB Most Valuable Player awards and 14 All Star Selections, is the subject of Anthony Phills latest design book, Designing for the Home Run King. Bond set the sports world on fire with his home run records during the years of 2003-2007. His streak and the brand that was built around it is brought together in over 50 pages of images and commentary along with 10 minutes of video interviews that Phills collected over the years. The e-book is a look at the world of design and branding from those who live it.
“Every home run from 700 on was hit in a pair of cleats I designed.
You could say I’m part of baseball history …indirectly that is.”
Anthony Phills
Anthony describes this process in a series of behind-the-scenes short stories that also functions as a history lesson about those weeks where America saw Bond chase the all time home run record. It is a baseball book, it is a branding book, and it is a conceptual design book about the act of designing. Readers will be treated to stories like that of creating the Home Run tracker app that was presented to MLB bigwigs or how that app was used to build momentum for Bond’s streak and ultimate branding as the “Home Run King.”
Designing for the Home Run King has been released through Apple’s iBook store and is the first of its kind. Never before has a branding e-book contained video from the designer discussing the origins of the brand, nor has a subject matter been organized to create a parallel narrative in e-book format. It is a design book, designed for designers, and it is a part of Phills legacy of pushing a format to its inevitable next level.
Follow Anthony at:
Twitter: http://twitter.com/
Instagram: https://instagram.com/
LinkedIn: https://www.linkedin.com/in/
Web site: http://www.phills.com/
Videos:
Promo Video: https://vimeo.com/159567689
Book Design: https://vimeo.com/168525286
