JHTA and HCP Publishing to Officially Launch Meeting Planner’s Guide
KINGSTON, JAMAICA, June 9, 2016-The Jamaica Hotel and Tourist Association has partnered with HCP Publishing to produce its first ever Meeting Planner’s Guide, which will be officially launched at the Association’s Annual General Meeting slated for Saturday, June 11 at Sandals Ochi Beach Resort.
“We’re really excited about our partnership with HCP Publishing and even more excited about this publication. With the Our Jamaica Meeting Planner Guide, our aim is to target the one hundred billion dollar meeting and incentives market, showc asing Jamaican culture and expansive meeting and convention facilities. It’s very easy to use and has an attractive design that visitors will enjoy” said Nicola Madden-Greig, President of the JHTA.
The JHTA’s Our Jamaica Meeting Planner Guide is packed with venues/hotels, attractions, ideas for group experiences and fun activities. Planners can obtain pertinent information on all the hotels, meeting and convention facilities located on island. This solution will be of great benefit to planners and serves as a one stop shop to executing a flawless event in Jamaica.
Greig added, “In producing this guide, we focused on the further promotion of Jamaica’s brand image as ‘the place to go’ to induce the planners to hold business events in Jamaica, while keeping content and format that maximize the guide’s convenience.”
The guide will be used as an important marketing tool by both the Jamaica Hotel & Tourist Association and The Jamaica Tourist Board. The JHTA also produces the annual Our Jamaica Magazine, as well as the Our Jamaica Shopping, Dining and Attractions Guide.
