Saint Lucia participated in CTO’s Fall shows in New Haven, CT and Boston, MA last week. Featuring the “Year of Romance in the Caribbean”, the CTO roadshows sought to provide travel agents with real alternatives, choices and specials for destinations weddings and honeymoons in the Caribbean.
Each show started off with an intimate tradeshow where each destination held one-on-one meetings with each agent, followed by a brief presentation to all, dinner and prize giveaways.
An average of 20 suppliers including Hotels, Wholesalers and Airline partners attended each event. Specifically, member destinations who participated were Anguilla, Antigua & Barbuda, Bahamas, British Virgin Islands, Dominica, Grenada, Martinique, Saint Lucia, Tobago and Turks & Caicos. Agents were very engaging and showed a keen interest in learning more about the destination.
Several had visited Saint Lucia in the past two years. Many however, expressed interest in visiting the boutique resorts in Saint Lucia. SLTB partnered with SLHTA member Anse Chastanet in providing a 3-night stay for New Haven and Boston. Overall the CTO shows were very successful and additional series are being planned for next spring in several markets, including the West Coast, Midwest and Southern region.
