SLTB markets to French Caribbean

ST. LUCIA: The Caribbean represents the third largest market segment for Saint Lucia, with the French Caribbean – Martinique and Guadeloupe – accounting for the lion’s share.
Last week the Saint Lucia Tourist Board (SLTB) led a three-member delegation on a four-day visit to Martinique to update key sectors on the latest developments of the Saint Lucia Jazz and Arts Festival.
The delegation held a series of engagements with media partners and members of the travel trade in Martinique, ahead of the formal launch of the event at the popular night lounge “The Round Corner.”
The SLTB team which included Public Relations Manager John Emmanuel; Special Events Manager Dahlia Guard; and Regional Marketing Officer Suzanna Auguste, thanked the Martinique-based media and travel partners for their unflinching and longstanding support for the festival.
The team announced new event additions to the festival roster, and to the line-up – like Barbados saxophonist Arturo Tappin who now joins Chris Standring at “Jazz on the Beach” and Jamaican dancehall star Mavado who will headline the opening of the festival.
The Caribbean represents the third largest market segment for Saint Lucia, with the French Caribbean – Martinique and Guadeloupe – accounting for the lion’s share.
The festival will showcase a series of cultural events including musical performances, art exhibits, theatrical displays, an arts village, fine cuisine and a HOT Couture fashion show.
The festival runs from April 29 to May 8.