The Saint Lucia Tourist Board UK promoted Saint Lucia Carnival along with partners SN Travel, Soca Frenzy, and Xtreme carnival band.
The UK office of the Saint Lucia Tourist Board (SLTB UK) attended Carnival EXPO, an exhibition that educates on and promotes carnivals from around the world.
Approximately 1000 people, a mixture of fans and participators of carnivals, were in attendance.
Over the course of the weekend there were lessons on the history of carnival, lectures, steel pan bands and carnival costume displays.
SLTB UK promoted Saint Lucia Carnival along with partners SN Travel, a popular diaspora travel agency who produced a Saint Lucia special offers flyer for the weekend; Soca Frenzy, an events company that brings Carnival revelers to Saint Lucia; and Xtreme Saint Lucia, the only Saint Lucian, London-based mass band that participates in the Notting Hill Carnival.
Visitors to the Saint Lucia booth were provided information about the destination, and were entered into a competition to win a bottle of rum. They also received a slice of traditional Saint Lucian banana bread.
